A potential ‘Trade Show’ brings a great boost to your business. It should be looked not only as a promotional activity but a Trade show is an avenue towards the opportunities. Nowadays it is considered as a priority and a mainstream Marketing activity. We have got many examples where a potential Trade Show brought a huge turnover to the company. Modular Exhibition stand accelerates sales funnel, build brand awareness, develop customer relationships, and many more. Experience and expertise are the basics of Lead generation through Trade show booths.
Following are some tips to design your Trade Show in a way to generate leads-
STRATEGIC MOVE-
Strategically approaching a Trade show design will further optimize its success. A strategy starts with- Identifying the right show which will provide an opportunity to exhibit your company, its products in front of a maximum number of potential customers. The second step is to Evaluate the resources available to design / build Trade Show booth. For example booth size, its location, fees, travel cost, etc. The third step is to learn about or to study different types of Trade Show that matches your needs and budget. Then in the last step, you need to discover innovative techniques to interact with attendees to generate leads.
A WELCOMING TRADE SHOW BOOTH-
The design of the booth should be smoothening. Amenities can make a huge difference, attendees should stop at the very beginning. The Exhibition Stand designer must build the stand in a way that, it should invite people to visit the stand. A welcome drink with a brochure is refreshing and will attract attendees.
DESIGN BOOTH SIMPLE BUT ATTRACTIVE-
Trade Shows are for highlighting the Brand and not for decoration as may be. Flashy design and too many colors do not create a professional environment. Too many information on banners makes readers confused and loses interest. Banners and the booth should be simple and look professional. Overcrowded materials at the booth not only increases its cost but also make it difficult to maintain.
DEMOS AND ACTIVITIES-
More the activities and demos you plan at the booth the more attendees will attract. But here an important thing that needs to understand that the demo and activities should not be lengthy. A demo should be of a maximum of 15 minutes. Activites should be very simple and should not take more than 8-10 minutes of attendees.
RIGHT PLACE-
Select a corner place for your booth. It allows some extra space and makes it comfortable to arrange things accordingly. It also benefits catch attendees eyes. Trade Show booth Contractors are always behind such places as this attracts more attendees and help to generate leads.
SMART USE OF LIGHTING-
Lighting should be used to enhance and highlight what you want to convey to the attendees. LED placed at the edge of graphics is a good idea. Exhibition stand contractors need to make good use of Lights, where it should not be flashy and should look professional.
IDEAS WITH SHAPES-
Keep traditional Booth ideas aside and try something innovative. A hut-like stand or a cave can be interesting. You may give a shape of any monuments like Eifel tower, A Taj Mahal, etc. This will help to attract the crowd. And trigger to generate more leads. Modular Exhibition stands always help make things more attractive but simple.
CONCLUSION-
At trade shows, it is important to convey your voice to the attendees. Trade Show must be designed keeping this in focus. To generate leads a clear message should reach to the potential customers may be through Graphics, Banners and/or from demos. Optimum use of space is very important and to be done through experience and expertise of Exhibition stand designers. Graphic designs should be arranged in a way which will create curiosity amongst passers and they have to visit companies.
Exhibition Stand Designers 